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Privacy PolicyEffective Date: February 25, 2025

Sussex Capital (the "Company," "we," or "us") is a merchant cash advance (MCA) provider based in New York, serving clients across the United States. We are committed to protecting your privacy. This Privacy Policy explains what information we collect from you, how we use and share it, the measures we take to protect it, and your rights regarding your information. We adhere to standard industry privacy practices and applicable U.S. laws in handling personal information. By using our services or website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our site or services.

Information We Collect

We collect personal and business information that you provide directly to us through our contact portal or other communication channels, as well as certain information automatically through our website host’s cookies. Below is an overview of the types of information we collect:

Information You Provide: When you fill out our contact or application forms, we collect details such as your name, email address, phone number, business name, business address, and other relevant contact details. If you apply for funding, we may collect additional financial information such as revenue, bank statements, tax ID, or Social Security Number if you are a sole proprietor.

Information Collected Automatically (Cookies & Usage Data): Our website is hosted on a third-party platform, ZenBusiness, which may automatically collect certain technical information about your visit via cookies and similar tracking technologies. These cookies help track website activity, but Sussex Capital does not directly deploy or control any cookies aside from the data you voluntarily submit. For details on how ZenBusiness handles cookies, refer to their privacy policy.

How We Use Your Information

Sussex Capital uses collected information for legitimate business purposes, including providing our services and complying with legal requirements. Specifically, we may use your information to:

Funding Decisions and Provision of Services: Evaluate your funding request and determine eligibility for a merchant cash advance.

Communication and Marketing: Contact you regarding applications, services, promotions, and updates.

Compliance and Legal Obligations: Verify your identity and comply with applicable financial regulations.

Service Improvement: Analyze data to improve our offerings and customer experience.

Information Sharing and Disclosure

We do not sell your personal or business information. However, we may share your data in the following cases:

Lenders and Funding Partners: If you apply for an MCA, we may share your application details with our network of third-party lenders or funding partners.

Service Providers: We work with trusted service providers for functions such as CRM management, data storage, and marketing.

Legal Compliance: If required by law, we may disclose information in response to subpoenas, court orders, or regulatory requests.

Business Transfers: In the event of a merger, acquisition, or business restructuring, your information may be transferred to the new entity.

Security Measures to Protect Your Information

We take security seriously and implement appropriate technical and organizational measures to protect your data, including:

Encryption: We use SSL/TLS encryption to secure data transmission.

Access Controls: We limit access to authorized personnel only.

Network Security: Our systems are protected by firewalls and other safeguards.

Monitoring: We regularly assess security practices to prevent unauthorized access.

While we take strong precautions, no method of transmission or storage is 100% secure. We encourage you to take steps to protect your own information as well.

Your Rights and Choices

You have certain rights regarding your personal data, including:

Access and Correction: You may request to review or update your information.

Deletion: You can request the deletion of your data, subject to legal and business obligations.

Marketing Preferences: You may opt out of promotional emails at any time.

Sussex Capital LLC is committed to respecting your privacy and giving you control over how we communicate with you. This Opt-Out Communication Policy explains how you can stop receiving our marketing communications and request the deletion of your personal data, in compliance with federal and state laws.

Opt-Out of Marketing Communications

If you no longer wish to receive marketing emails or other promotional communications from us, you can opt out at any time by emailing info@sussexcapital.biz with your request. You may also click the “unsubscribe” link included in our promotional emails. We will honor your opt-out request within 10 business days, as required by the CAN-SPAM Act.

Opting out is free and easy – we will not charge you or ask for unnecessary information to process your request. Once you have opted out, we will remove you from our marketing contact lists, and you will no longer receive promotional messages from us. We will not sell, rent, or share your contact information after you have opted out, except as needed to comply with your opt-out request.

Please note: Even if you opt out of marketing communications, we may still send you non-promotional messages that are necessary for our business relationship with you – for instance, transaction receipts, customer service responses, or legally required notices. Such communications are not marketing and are permitted by law even after you unsubscribe.

Request Deletion of Personal Data

You have the right to request that we delete any personal data we have collected about you, subject to certain legal exceptions. To request deletion of your information, please email info@sussexcapital.biz and clearly state that you want your personal data to be deleted from our records. For your protection, we may ask you to verify your identity before fulfilling a deletion request, to ensure we do not delete the wrong person’s information. Once your request is confirmed, we will erase your personal data from our systems and (when applicable) notify our service providers to do the same. We will retain only the data that we are required to keep for legal or essential business purposes, such as completing a transaction or complying with tax, audit, or security obligations.

We will confirm once we have deleted your information. In general, we strive to complete verified deletion requests as promptly as possible and within the timeframe required by law (usually within 45 days). If we need more time or cannot honor your deletion request due to a legal exception, we will let you know and explain the reason.

Legal Compliance and Commitments

This policy is designed to meet the requirements of federal and state laws across the United States. Sussex Capital LLC adheres to the CAN-SPAM Act for email communications, which means our messages will always include our company name, a valid physical mailing address, and a clear way to unsubscribe. As a New York-based business, we also follow New York’s consumer protection laws by ensuring that our privacy practices and opt-out mechanisms are truthful, easy to use, and honored as promised. Furthermore, we comply with relevant state privacy laws, which provide rights such as the deletion of personal information and protection from discrimination when exercising your privacy choices.

We will never penalize or retaliate against you for opting out or exercising your data privacy rights – for example, we will not deny you services, charge you different prices, or provide a different level of quality because you opted out of marketing or requested deletion of your data.

If you have any questions about this Opt-Out Communication Policy or need assistance with your preferences, please contact us at info@sussexcapital.biz. We are here to help you feel comfortable about how we communicate and handle your personal information.